9 October 2013, 12:11
The phone’s ringing… and this one’s for you.
You heard right. This one’s for you if you’re nervously eyeing the collection of bills on your desk. This one’s for you if you love your business with all your heart, but don’t know where your customers are. This one’s for you if, no matter what happens, you just cannot seem to move enough product, get enough bookings, or gain enough traction.
This is your opportunity… Your opportunity to find the kind of kickass customers you’ve always dreamed about.
Christmas is coming, and my readers are searching for unique, interesting, and beautiful presents. They want to gift their BFF with a tarot card reading, or a beautiful blue velvet vintage dress. They’re looking for sassy art and handmade zines, illustrated greeting cards and statement accessories.
Yes, exactly. They’re looking for the stuff you sell!
This is no time to be shy!
So here’s the deal.
I have small business advertising spaces available in my sidebar, and they are designed exactly for people like you.
They cost $3 a day (yep, less than a soy latte), and you can advertise for as long (or as short) as you want. Longer is better, though. People will need to see your ad a few times before taking action.
The ads are served by Blogads, who are great: they have a fantastic system so you can easily track the efficacy of your campaign!
The spaces are a 125 pixel square. Like this:
Your ad will be in the right sidebar of the front page, and on individual article pages.
“Advertising on GalaDarling.com showed an immediate boost in site traffic, exposing my design consultancy and journal to new readers everyday…” (Steve G., RDQLUS Creative)
How to get the best results:
Make your ad as engaging, dynamic and eye-catching as possible! This means USE your space as best you can! Fill the space, use a bright colour and bold imagery.
Give people a reason to click! Officially, this is known as a “call to action”. Why should someone click on your ad? Offer them something, whether it’s a discount code, free shipping, a gift with purchase, or something even better!
If you’re not a designer, have someone else make it. This isn’t an option for everyone, but if you have a friend with a great eye, beg, plead and make cookies in exchange for a nicely-designed 125×125 ad. You will always get a better response from a graphic designed by someone who has an eye for it.
Be smart about it! Use fonts that are easy to read, and colours that don’t assault the eyeballs. Check your ad for spelling or grammatical mistakes. If all the other ads on my site are, say, pink, use a colour that stands out! Remember that advertising is a representation of your business, so make it as wonderful as you can!
“I’ve done several promotions on Gala Darling’s site, and the results have always blown me away. First off- there’s the sheer volume of hits she sends me- thousands and thousands of uniques a day. But, more than quantity, there’s quality. Gala’s fans are a sparkly, tight-knit community that love and believe in her. If you’re lucky enough to do a promotion on galadarling.com, you tap into that good will. Promotions on galadarling.com have netted me passionate fan letters, wildly creative responses, and new fans from all over the world…” (Molly Crabapple)
All you need to do is choose how many days you’d like your ad to run, upload your image, and submit your link. Then click Preview or Buy! It’s THAT simple!
Mega-lovin’, all day, every day!
Photo by Chellise Michael.
7 October 2013, 21:27
Can I tell you a secret? I don’t think Shauna and Kat know what a treat they’re in for when we get to Melbourne in November.
I have a massive soft spot for Melbourne. I lived there from October 2006 to May 2008, and it’s the official birthplace of this blog. I lived on Jane Bell Lane, just beside the QV Centre, right in the centre of the city, and I spent hours getting lost in the city’s magical laneways and exploring the inherent charm of the town.
I don’t think Kat or Shauna know much about Melbourne. And that’s awesome. I can’t wait to show them the shops hidden down alleyways and the bars tucked around corners. I want them to revel in the kickass public art the same way I did. I want them to be wowed and invigorated by the street style. In short, I want them to be overcome with adoration for Melbourne like I was!
I always love strolling around Bourke Street Mall, Myer, David Jones, Sportsgirl, Mimco, Peter Alexander, Sass and Bide, the GPO, etc., but I’ve added a few special places onto my personal must-see list…
We’ll definitely be checking out Lady Petrova, Kate Rohde jewellery at Pieces of Eight Gallery, Corky Saint Clair, Lenko, Gorman, Alice Euphemia, Pet Shop Girls, Spellbox and My Delirium. As for food and drink, I’m dying to go back to Madame Brussels, Koko Black and San Churro...
Of course, I need your help. It has been years and I know cities like Melbourne change quickly. So help a sister out and tell me: where do we need to visit?
Our favourite things: shops with great design, unusual fashion and accessories, bright street art, typography anything, fun cocktails, stationery stores, magazines and zines, independent bookstores, juice bars and raw food!
Photo of My Delirium from The Fabulous Times.
4 October 2013, 21:23
Pop quiz: are you a radical self love warrior? Are you awesome? And most crucially, can you get to Brisbane?!
Alright, well, shimmy into your favourite shoes and get ready, because Queensland, I’m thrilled to announce that we’re bringing the party to you!
Yeah girl, it’s true! We’re going to have a massive celebration of self-adoration, and of course, you’re invited!
What’s on the menu? A very lively panel discussion with Melissa Ambrosini, Julie Parker and Rachel Macdonald, where we’ll be chatting about radical self love, sisterhood and soulpreneurship. No holds barred! There are also going to be organic treats and drinks, a rocking dance party, and plenty of opportunities for photos galore! It’s going to be the best.
The pre-sale yesterday went nuts and there are only a handful of tickets left… It’s going to be amazing: a room full of love, enthusiasm, and glitter!
Wear your Sunday best… I can’t wait to hug you!
4 October 2013, 12:11
Words cannot describe the beauty of Santorini. The sea really is that blue, the houses really are that white, and staggering views surround you at every turn.
For the three of us, it was the trip of a lifetime, and for a change, I didn’t load us up with a full itinerary. The only thing I really wanted to do was go out on a boat… And so we did.
Originally, we were going to hop on a fancy catamaran and zip around the Aegean Sea, but it was all booked up. After a long walk in the sunshine, a few confusing interactions and a terrifying cable car ride, we found ourselves onboard an older vessel, laden with character (and very enthusiastic young Greek men).
We quickly snagged prime seats on the upper deck of the boat, luxuriating in the sunshine while a mix of Europop and very intense Greek music blasted out of the speakers.
I haven’t spent a lot of time at sea (yarrrrr!), but I decided blue was probably de rigeur. I threw on a striped sunhat from Forever 21 (here’s a similar one from Kate Spade), a sequin tank from Victoria’s Secret Pink, and a silk maxi skirt from Tibi. It felt like the right thing to wear…
When you’re in Greece, you have to get in the sea for a dip. Our boat stopped at some hot springs and we slithered into the water, probably much less gracefully than we had hoped.
Kat and I spent most of the time in the water laughing hysterically. The reason for this is because a sleazy man had dived underwater, pretended to be a shark and grabbed my foot! It gave me the fright — and creep-out — of a lifetime! Where were our husbands when we needed them?!
I was really in my element hanging out on this boat in a big hat and a bikini. Very lady of leisure. Is this what Paris Hilton feels like all the time?! And I’m so in love with this bikini from Vitamin A, who totally hooked me up with never-ending swimwear and jewel-coloured kaftans. Bless! I can’t wait to take them to Australia (20 days to go)!
Before long, the light started to change. What better way to celebrate than by dancing?
After a couple of glasses of local wine, our boat bobbed past Ammoudi port and we realised we were close to the villa where we were staying. We batted our lashes at the captain and asked if he could let us off early. He obliged, and we hopped off the boat.
“It won’t take that long to climb up the hill I’m sure,” I said, optimistically.
214 steps later, we were all singing a different tune!
Thankfully, there was plenty to look at as we scaled the steps. The sky glowed orange around us, and the lights from the villas began to twinkle. Finally, the sun dipped down below the horizon and everything bloomed red. Crowds of people gathered along the cliff edge cheered and whooped. Lovers smiled at each other and kissed.
Just another beautiful sunset in Santorini…
Still swooning, and who could blame me?!
Photographs by Shell De Mar.
1 October 2013, 17:42
It has been a big month. I travelled from Greece to London and home again, I celebrated my 30th birthday and I made some new friends who make me feel really good. And of course, I made plenty of new discoveries and had a handful of unusual experiences, too…
These were some of the highlights of my month, categorised and alphabetised!
The most interesting and unusual thing I did this month was dabble in kundalini yoga. I recently started hanging out with Gabrielle Bernstein, who inspires me beyond measure and is the spiritual guru of choice for a whole new generation of babes. She also teaches kundalini yoga, so when I told her that I wanted to give it a shot, she encouraged me to attend one of Gurmukh’s classes at Golden Bridge.
I had absolutely no idea what to expect, and sat beside Gabby as Gurmukh lead us through two and a half hours of kriyā, pranayama and meditation, trying not to let my eyes bug out of my head too much. I have never experienced anything like it, and when I walked out of the room, I didn’t know what to think. In fact, I didn’t really know what to make of it until I saw kundalini in a more practical, real-life setting.
Gabby has been incorporating elements of kundalini yoga into her speaking for the past year, and last week, I saw her speak for the first time at Middle Church. Her talk was beautiful, and sitting in a room, chanting, breathing and singing with 200 complete strangers was a wonderful experience. I had Ek Ong Kar Sat Gur Prasad in my head for days, and sang it all the time.
I didn’t know what to make of my first kundalini class, but the way Gabby incorporated some of the practices into her event inspired me beyond belief… And I can’t wait to learn more.
My current beauty obsessions include Bite High Pigment Pencil in Grapevine (goes on easily, with great colour payoff and immense moisturising qualities) and Benefit They’re Real! mascara (will give you epic lashes in seconds).
I’ve also added Lancôme DreamTone Ultimate Dark Spot Corrector to my nighttime routine. I picked up a sample of DreamTone a couple of weeks ago, hoping that I would find something that could reduce hyperpigmentation, sun damage (uh oh) and acne scars. The reviews were excellent, so I decided to give it a shot. Note: I always, always, always get a sample before committing to buying a product, because you never know how it’s going to work with your skin… But I am so glad I tried this one out. It’s glorious. My complexion is looking better and better every day. I recommend it if you’re looking to solve similar problems!
One of my favourite things to do on a quiet night in is browse iTunes for the latest releases, stumble upon new artists and download mixtapes. As a result, I have discovered so much great music lately and I HAVE to let you know all about it.
In my professional (remember, in my imagination I am a superstar DJ) opinion, I would recommend instantly purchasing The Weeknd’s Kiss Land, We Are Twin’s self-titled EP, Say Lou Lou’s Julian EP, Lucius’ self-titled EP, Lorde’s Pure Heroine and The Love Club EP, Kendrick Lamar’s Section 80, The Julie Ruin’s Run Fast, Ginny Blackmore’s Bones single, FKA twigs’ EP2, Fat Freddy’s Drop Blackbird, Earl Sweatshirt’s Doris, Drake’s Nothing Was The Same, Bonobo’s The North Borders, Bibio’s Silver Wilkinson, Banks’ London EP, and AlunaGeorge’s Body Music.
I would love to hear what you think of any of these releases! Holler at me, DJ Darling (haha!) on Facebook.
I’m keeping it simple this month with a black gel manicure. The plot twist? I had my nails shaped into little points, and pink glitter added to the tip of my ring finger so that it looks like a heart.
I love the effect, and once I get a bit more length in my nails, will prrrrrrobably do little hearts on the tip of every single finger. Because, go big or go home.
Also, if you’re in NYC, I’ve started going to Oh My Nails! on East 7th Street for all my gel needs. Some of my favourite technicians from Sakura left and started Oh My Nails!, and it’s very purple (and more comfortable than Sakura).
I was spoiled by Poppin who sent me the Pink Complete Outfit, a killer collection of pink accessories for my desk. I opened the box to discover trays, a picture frame, a pen holder, white pens, a sellotape holder, an organiser and an eraser, a notebook, a ruler, a stapler… I mean, I am kitted out forever. Big ups, Poppin!
The do-over of Darling HQ (my office) is coming along more slowly than I’d like because I have been so slammed with other work, but I have a list and I am very slowly working through it. Next step? Wallpaper!
Amazon’s massive network of second-hand book sellers is one of the best things about the internet, if you ask me. You can buy pretty much any book you want for a couple of books, which makes it oh so easy to build up an amazing library.
It’s a blessing and a curse, though, because I have always had a problem with reading more than one book at a time (and sometimes forgetting to finish them, oops). Either way, here are some books I’m working on right now, and loving…
Goddess Signs: Which One Are You?; May Cause Miracles: A 40-Day Guidebook of Subtle Shifts for Radical Change and Unlimited Happiness; Red Hot and Holy: A Heretic’s Love Story; The Goddess Guide: Exploring the Attributes and Correspondences of the Divine Feminine; Holy Book of Women’s Mysteries; Goddesses in Everywoman: Powerful Archetypes in Women’s Lives; Magical Fashionista: Dress for the Life You Want.
Yes, there are definitely some themes here. I am learning a lot!
While Shauna and I were aimlessly wandering the halls of Heathrow, an eager perfume spritzer cornered us near the Tom Ford section. We sniffed a few options, but both fell in love with Tobacco Vanille. The price-tag, though — clocking in at a whopping $290 — put us off.
When I got home, I finally ran out of Lush’s 25:43, which I adore, but also belongs strictly in the camp of “summertime scents”. So I browsed Amazon to see if I could find a better price on Tobacco Vanille. It was still hovering around the $290 mark… And then I noticed some enterprising person selling little samples of the fragrance for $12. SOLD!
This is the sample I purchased, and I am obsessed and I cannot stop wearing it. I would bathe in the stuff if I could. Tom Ford, please sponsor my entire life. I love you.
Last night, Mike and I watched Masters of Sex (a great article about it here), which was excellent! I actually yelled, “You can’t just end it there!” when the credits rolled. So, needless to say, I’m looking forward to the next episode. (Lizzy Caplan is also totally babeing in this series. 1950’s fox suits her.)
Beyond that, I have been watching New Girl, Australia’s Next Top Model (once Dajana left, I was pretty much over it), and this awful show called Dallas Cowboy Cheerleaders: Making The Team. It is hypnotic. I have never seen bigger hair, whiter teeth or as many tears!
Phew! I can’t believe it’s already October…