A-Morir @ ChinaShop

[ 23 October 2009 ]

I discovered A-Morir at the beginning of the year. The Patricia Field Boutique in NYC is a veritable treasure trove of all things colorful, shiny & over-the-top, but even among their choicest pieces, something stood out: a pair of Swarovski crystal-encrusted glasses. The frames were square & oversized, & the crystals were gleaming gunmetal. They made me think of what the World Spelling Bee champion would wear if they’d had a huge (albeit underaged) win in Las Vegas.

You’ve seen A-Morir too– you just don’t know it yet. A-Morir is an accessory line, but customized eyewear is what they’re known for. A-Morir glasses have been donned on The Hills, the red carpet & in a variety of music videos. They’ve adorned the faces of a slew of true modern icons like Cassie, Katy Perry, Mariah Carey & Jazmine Sullivan. A-Morir also counts Rihanna as one of its most enthusiastic supporters, meaning it’s really only a matter of time until this one-girl operation is no longer a top-end secret…

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Tags: aesthetic, consumption, inspiration