Category Archives: the blogcademy

Attend Our Last Class And Get Blogcademy Online For Free!


This September marks the end of our live Blogcademy classes. Kat, Shauna and I are stuck into producing brand new projects — books, magazines and courses (among others!) — and we want to give them our full attention. Three years, over 1000 students, and a dozen cities later, it’s time to move onto other things. The Blogcademy has been an incredible ride, but you’ve gotta know when to shift your focus. For us, that time has come!

In September, we’re teaching our two final classes: San Francisco on September 12th and 13th, and New York City on September 19th and 20th. If you want to learn how to grow your blog, this is the place to be!

Of course, we’re going out with a bang… Which means we have a very special offer for you. This week, anyone who books into our SF or NY classes will also receive access to The Blogcademy Online, the digital version of our courses, worth $497, for FREE!

Blogcademy Online was filmed last year in London, and it’s the perfect way to refresh your memory of what you learned in class! With access forever, you can watch and re-watch the lessons as much as you like. You’ll also receive a bundle of extra homework, prompts and worksheets to keep you on track!

To qualify for the deal you need to book into either the San Francisco or New York workshop this week, before midnight on Sunday 2nd August. That’s it! We’ll send you access to the course after the live workshop.

You can find out all about the class and what we teach over on our dedicated website, and as always, if you have any questions before you book, just drop us a message and Kat will get right back to you.

Love forever,

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Confetti Cannons And Gold Pineapples In London!


The Blogcademy has been an incredible ride. When we kicked off in 2012, we had no idea whether we could even fill a room. What started in New York City has since expanded to an alumni of well over 1000 women, taught across three continents. We couldn’t be more proud of what we’ve created, or of our students, who have gone on to do incredible things.

Our most recent class in London was one for the record books. Held at our favourite venue, Curtain Road Studios, we hosted 30 bodacious babes for an extremely fun weekend.


Class always starts off the same way: a big, clean, white room, with some 90s tunes. But soon, the room is full of babes in colourful clothes, excess glitter, and — in this case — golden pineapples and confetti. (Also known as my idea of paradise.)


Meow. Michael Jackson, are those your loafers?!


We had the geniuses from Bespoke Bride help us out with decor and we were so delighted with what they brought to the table! I love this combination of blue, pink, gold, black and yellow. Perfect.


The London goodie bag was jam-packed with awesomeness, like this planner from Veronica Dearly and rad pencils by Oh Squirrel! (My favourite one said Don’t be a dick. Good advice!)


I’m obsessed with this Finders Keepers skirt. Best colour, and it’s comfortable, casual and dressy all at the same time. (It runs a little small, so keep that in mind when ordering!)


Stop, selfie time!


So much cuteness. I get little crushes on every single class. How could I not?! (Especially in those Crown & Glory ears!)


So normal.


Jessica from Bespoke Bride getting down and dirty with her decor. What a cutie.




A couple of confetti cannons are essential good-time artillery!


Bisoux to our babe Jessica for helping us out… And being so tropical!


Our still life activity break is one of the most fun parts of the weekend. Yes, you will learn how to take sick Instagram photos! Yes, you will kneel on the floor with a bunch of your belongings! Yes, it is really, really enjoyable!


I love Steph. She’s awesomeness incarnate.




Oh, these nuts. How do I love thee? Let me count the ways…


Good news, everyone! We’re holding two more Blogcademy classes in the USA this year — and with the exception of a London class in 2016, we’re done! This is it, y’all. If you want to join us to learn how to make your blog better, come one, come all.

We’re in San Francisco on September 12-13, and in New York City on September 19-20. Click here for all the details!


We’d love to see you in the good old U.S.A. in September! We’ll bring the confetti… You bring the smiles!

Kisses and confetti,

Photos by Sarah Kuszelewicz/Chellise Michael Photography. Video by Long Haul Films

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Celebrate Kat’s Birthday With 50% Off Blogcademy Online!

Blogcademy Online SALE!

First things first: happy birthday Kat! My British BFF is 31, and with every year, she gets smarter, more confident, more beautiful, and more fun! I wish I could be there with her, but alas, I am in rainy New York City. To make up for it, Shauna and I sent her a Himalayan salt lamp and a huge amethyst geode. I mean, when a girl tweets something like this, how could we call ourselves friends and leave her prayers unanswered?!

To celebrate my babe’s birthday, we’re giving you the gift of 50% off The Blogcademy Online!

Blogcademy Online SALE!


The Blogcademy Online is our two-day blogging workshop, filmed, digitised, and wrapped up in a beautiful bow for people who’d prefer to learn from home! We cover everything you need to know to start a blog, no matter whether your primary purpose is your own amusement, to generate an income, or to help support an existing business. It’s truly an enormous amount of material, and we’re immensely proud of the fact that we’ve now helped well over 1000 women learn the blogging ropes!

Blogcademy Online is normally $497 but if you buy it TODAY you’ll be able to celebrate with us and get 50% off! That’s less than $250! Are you for real?!

Included in your purchase:

Over six hours of video lessons, broken down into bite-sized modules: easy to digest, actionable information that you can watch whenever and wherever you’d like!

A 300 page transcript of the entire class. (Think of this as an enormous how-to-blog bible!)

24 pages of action-packed worksheets and activities, to help you implement everything you’ve learned.

A huge list of resources which includes every single book, tool, website and professional we personally recommend. This is priceless! Every online resource we mention in class is hyperlinked in the back of the workbook — just click and go!

Life-time access, baby! The course is yours to keep. You can login, watch, and rewatch the lessons as many times as you like!

An absolutely insane amount of know-how and encouragement. With over 30 years of collective blogging experience, we really have done it all. As a blogcadette, you get the opportunity to learn from our mistakes… And our successes, too!

Access to our private Facebook community. There are currently over 300 Blogcadettes in the group, and it’s growing every single day. The forum is full of helpful, supportive bloggers and entrepreneurs. It’s the ideal place to ask for advice and to be among people who ‘get it’!


Blogcademy Online SALE!


Since we want you to get the very best out of your Blogcademy experience, we’ve also added:

A pre-course worksheet for you to fill in before you start the lessons. You’ll receive this immediately, and it will help you assess where your blog and business are now. Clocking in at a walloping 14 pages, this will allow you to get a firm fix on where you are, and where you can improve.

An exclusive 22 page Blogging Business Plan! You can use this as a roadmap to chart exactly where you want to go, and how to get there!

A pack of inspirational wallpapers: perfect for printing out and hanging by your desk, or for using as your computer or phone background.

All you need to do is use the code happybirthday at checkout!

Discount code is valid until 8am GMT on April 8th and will take 50% off the full price of the online course. The code does not work if you opt to pay via installments. The discount is not retroactive against past purchases. If you have any questions before you book, feel free to send us a tweet!

Happy birthday, Kat! I love you!


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The Blogcademy’s Spring Fling!


The birds are chirping, little green buds are appearing on trees, and there are buckets of tulips outside every bodega in New York City. This can only mean one thing: Spring is coming!

At The Blogcademy, we’re huge proponents of out with the old and in with the new, so we’re doing a little spring cleaning!

We launched Home School — our series of short, sharp and to-the-point videos — this time last year, and to say they’ve been a huge success is a massive understatement. We’ve helped thousands of women write great about pages, create killer media kits and make money through advertising, and that’s just for starters.



We’ve been delighted to see the real life results from Home School, and there are plenty of examples on our site!

But it’s time to shake things up. We’re working on a whole host of brand new digital and live course offerings — to say we’re excited is a drastic understatement! — so we’re clearing the decks to make space for them. Home School is on the chopping block, and in fact, after Sunday, Home School will disappear forever… But until then, you can snap up any of the videos for 50% off!

If you’re ready to improve your blog, make it more beautiful, or start making money, this is the perfect opportunity. ALL of our Home School segments are $10 each from now until Sunday… And then they’ll be gone forever!

Just use the code springfling to get the discount. (This deal is not retroactive, sorry!) The code will expire on Sunday night, so you only have a few days to snag this excellent deal!

Here are our modules: media kits, creating an about page, doing a blog brand audit, how brands can work with bloggers, how bloggers can work with brands, PR and marketingmaking money through advertising, creating killer content, Pinterest for bloggersdealing with negativity, still life 101, how to set your rates and building your audience. It’s a veritable smorgasbord of delicious information to help you grow your blog, make more cash, and start feeling creative again!

Got any questions? Just hit us up on Twitter.


P.S. If you’ve bought Home School videos in the past, don’t worry: your access to the videos isn’t going anywhere!

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Sydney, Melbourne, And Auckland… Oh My! (Plus A Live Discount! HELLO!)

The Blogcademy

There are few things better than getting on a plane in cold weather and emerging somewhere warm, and that was exactly what happened to us when we flew to Australia and New Zealand for the last stops on our 2014 world tour. Sweet relief! Give me sunshine or give me death!

After a couple of lovely days wandering around Bondi Beach and getting totally lost in inner-city Sydney, we were ready to teach our Australasian beauties all about blogging!

Our first class was in Sydney, at Studio Soma in Surrey Hills. We started our days with full breakfasts at a great cafe called Orto (just up the street), and spent the rest of our days teaching a gaggle of enthusiastic Sydney-siders everything they wanted to know about blogging. Our class had two men in it (a record, I’m sure!), 3 pregnant women, and at least 4 or 5 energy healers, who, unsurprisingly, all ended up sitting next to one another on the first day. So cool.

Why didn’t we go to Sydney earlier?! They were so positive, bursting with vitality, and made us feel so welcomed. Babes, one and all!

Blogcademy Sydney

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Who could resist a Blogcademy mug? Not me. I have at least 3 Blogcademy mugs in my kitchen. In fact, I’m drinking yerba mate out of one right now!

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We really do mean it when we say you’ll fill up a notebook or two. In fact, our transcript for Blogcademy Online is 62,000 words! Holy MOLY!

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We were blessed with so many happy faces in Sydney. There’s nothing better than looking out at people who smile and laugh with you all day long!


Shauna does such an incredible job designing custom totes for each city. Our bag for Sydney featured a two-tone koala, definitely inspired by last year’s love affair with Brandy!

In their custom branded city tote our attendees received greeting cards from Love Ideas Ink, confetti from Fizzy Bunting, tattoo transfers from Pepper Ink and eye shadows from Violent Maiden. There were Blogcademy branded mugs and cute coloured pencil sets from Brand Me for our Aussie classes and of course there were sparkly ears for everyone from Crown and Glory. Finally, each attendee was given access to a free download of Reeta Krishna’s amazing WordPress for Beginners book!

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One of the things that makes Blogcademy really special is the amount of personalised feedback each attendee receives on their blog or business. In addition to writing report cards, we make ourselves totally available for two days, so that we can answer absolutely any question you might have. If you’re in need of some branding advice from Shauna, an advertising brainstorming session with Kat, or a pep-talk and pondering digital products from me, you can have it in abundance.

Blogcademy Online is selling like mad (and the feedback has been incredible!), but the only way to get one-on-one advice from us is to come to an in-person class… And P.S., there’s a special deal for in-person classes! Scroll to the end for more info!

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Sydney, you’re crazy, sexy, cool. We love you!

Walking into our Melbourne venue, The Establishment Studios, was like a dream come to life. Behind an extremely unassuming wooden door is a massive photo studio and — the most exciting bit — never-ending shelves full of props! We had two photographers on board, Kate Dyer (who came to class last year!) and Madeline Kate, and we made the most of them! We were also delighted to have The Photobooth Guys in attendance, whose zippy little printer spat out any photo with #theblogcademy hashtag. So cool.

We ate lunch (and breakfast) at Gramercy in The Cullen both days, and drank more Green Press juice than we imagined possible. (Pineapple + mint = a winning combination.)


Our Blogcadettes wear the most amazing things, which of course is a great excuse for us to dress up too! These shoes are Hobes, handmade in Australia, and apparently feel like you’re wearing nothing at all! They sure look cute on Steph!

The Blogcademy Melbourne

There were so many wonderful props on hand, and we were sure to make use of them!


Who can resist chairs up a wall?!




Taryn is a traditional Maori tattoo artist from New Zealand, and she has the best style!


Our photobooth was provided by The Photobooth Guys, and it was a huge hit. There’s a video of some of the highlights further down…



Dueling ears! Gosh, Crown And Glory, you make our world go ’round.

The Blogcademy Melbourne

It’s not a Blogcademy class without some confetti being thrown…



Thanks, Melbourne! You sure know how to take a great class photo!

Despite waking up at 5am to fly across the ditch, our enthusiasm for Blogcademy Auckland was super-high. Class was held at Biz Dojo Gallery on K Road, which was beautiful, and it was decorated by Wink, who did such an epic job! I was so thrilled that our last class of the year was in New Zealand (Kiwi pride!), and of course, they delighted us SO much. What an amazing group of women (and token men — my father was also in attendance).

Blogcademy Auckland

Wink decorated the space with so many fun goodies, including these BLOG balloons, and a Polaroid wall using images from our Instagram accounts! It was so nice to walk in and discover this after weeks away from home — it felt so welcoming and wonderful.


SICK style. Those shoes are too amazing to exist!



These girls knew EVERY piece of blog gossip ever. EVER! It blew our minds!

Blogcademy Auckland



Sometimes our blogcadettes come bearing gifts, which is very flattering and sweet. In this shot, you can see Tannia — owner of Most Wanted, an incredible vintage clothing shop — giving us amazing flower headbands made out of felt! So cool!


“Wait, so you mean I can use FaceTune to remove ALL signs of a hangover in a photo?! Why didn’t someone tell me about this years ago?!”


At the end of class, we were astounded when Te Kiira, an educator and all-round badass, sang us a song to say thank you. It was incredible!



Cuties galore. THANK YOU, Kiwis, for making our last class of the year so goddamn great!

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To celebrate Valentine’s Day, we thought it was the perfect time to show your blog a little love! That’s why we’re offering $100 off ALL of our 2015 in-person Blogcademy workshops until Wednesday the 18th of February! Here’s where we’ll be…

February 28 – 1, 2015

June 13 – 14, 2015

September 12 – 13, 2015

September 19 – 20, 2015

December 5 – 6, 2015

December 12 – 13, 2015

Just enter the code blogyourdreams at check-out to have the discount applied. If you’re not sure what you’ll learn, see our site and read our FAQ!

Love forever,

Sydney photos by Janneke Storm. Melbourne photos by Kate Dyer and Madeline Kate. Auckland photos by Steph of Bubblerock.

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