Make The Irregular Choice @ ChinaShop

[ 19 October 2009, 02:03 ]

Irregular Choice has always staked its claim on being totally original, completely out of the box, & super, super-fly. Their designs are just as likely to make your jaw drop as to have you aching to spend your dosh. As the London-based company approaches its 10th year, they have returned to their roots with gusto. The infamous shoe company, headed up by Dan Sullivan, has wholeheartedly outdone itself with its Spring 2010 collection. With amazing prints, insane wedges & thrilling colorways, these will certainly be their most riveting releases yet.

Irregular Choice’s latest adventure is their new line of sneakers, under the moniker ICED — Irregular Choice’s Ethereal Dream. Pulling from inspirations as broad & varied as Harajuku, Barbie & Hawaii. He describes the sneaker range as “kids shoes for adults”. They are incredible, in eye-gouging neon combinations, with clear plastic windows, wild floral panels & even flashing lights in the sole. Small plastic trinkets dangle from the tongue, & they come packaged in the sort of box in which you might expect a My Little Pony…