How To Start A Blog
[ 14 August 2007 ]
Of all the questions I receive, number one MUST be “how do I start a blog?”. The other day I replied to four such emails, only to have another one come in overnight! I wrote a guest post for Problogger a while ago, called Gala’s Lessons In Blogging, which is all the surface-level stuff. However, since I keep getting questions, here is a more in-depth look at starting a blog!
There are a few realities about blogging (& running any kind of online business) that I would like to bring to your attention before I start. Please don’t feel like I am raining on your parade by saying these things — really, I am trying to save you heartbreak.
Starting an online business is not a get-rich-quick scheme!
I promise you, if quick cash is really all that you are after, starting a blog or an online business or selling clothes on Ebay is NOT the best way to do it. A lot of people start websites & then stop posting after a couple of months when they discover that they’re not rolling in dough.
I am what some people might call a “hardcore optimist”. When I started my blog & read Darren Rowse’s article Monkey Bar Blogging, I was kind of annoyed but decided that I wasn’t going to let his reality stop me from achieving my goals. That’s all well & good but the thing is that everything he says in that article is TRUE. It takes time to make money from a website, & anyone whose website is self-sustaining — meaning that it earns more than the outgoings, like domain registration, hosting costs, etc. — is very fortunate. (This doesn’t even take into account the very, very few who manage to live off their website, & comfortably.) This is not to say that it won’t happen for you, but I think it helps to know what you’re getting yourself into.
I really think that blogging is something you should start as a side-project. Keep your day job & blog in your spare time — because baby, when you start your website & you’re earning less than 20c a day, you’re going to appreciate that salary.
Another thing that happens with blogging is that you will get asked — constantly — about how much money you’re making, how you manage to maintain your lifestyle (whatever that may be), & how you do it. I have never been comfortable discussing my financial situation with anyone, it’s just how I was raised, so this has been a big hurdle for me. I don’t feel like anyone needs to be party to that information except for my bank manager & the tax department! Even now, I don’t give out a lot of information on the subject. Just something to be aware of, if you are similarly “funny about money”!
Okay, let’s begin! Here are some things you will need:
A topic or subject area (after all, “Jessica’s Blog About Life, The Universe & Everything” might be a bit overwhelming to start with);
A domain name;
Hosting;
A content management system.
You will probably have some idea of what you want to write about — if not, I would suggest writing about something you love or know a lot about. Some people think they know a lot about shoes, but then run out of steam two months in. Try to pick a topic which REALLY pushes your buttons. As well as making it easier to come up with ideas for articles, passion always makes writing better.
It wasn’t difficult for me to come up with a domain name — it’s just my name! However, there are a lot of people who end up getting URLs like ilikecheeseandpickles.com or bestfashionsiteever.com. Ultimately, it’s up to you, though I would urge you to get something short, without dashes, & preferably something you don’t have to spell out to people. You should be able to yell it across a rowdy bar & have someone understand you. Good old Problogger has an article on Choosing The Domain Name For Your Blog which is worth a squizz. I registered my domain through Joker but I know a lot of people swear by Go Daddy.
My hosting is provided for me by a friend in New Zealand, for which I am incredibly thankful, but again, Darren Rowse comes to the rescue with Blog Hosting Recommendations supplied by his readers!
When it comes to choosing a content management system (basically, what you type the words into), there’s really no one-solution-fits-all. I say, do some research & then pick something which sounds good to you. I use Text Pattern at the moment, which is okay, but I now want to really push the boundaries of my website & Text Pattern just isn’t powerful enough. Those of you who read my guestpost over at Problogger will know that I’m planning a move to Drupal soon, which I am not really looking forward to! As a good starting point, check out Choosing A Blog Platform & Which Blogging Platform Do You Use & Why?
You’ll also need to either choose a template for your site or design one yourself. A logo helps too. If design isn’t your strong point, just throw something together & then upgrade it when you have the chance, either by hiring someone to do it or by spending a few hours on it yourself. Don’t be afraid to get other people’s opinions if you’re not sure how it looks. Really, the most important thing is just to have your website up & running — you can (& will) tweak it later on. iCiNG has had a couple of redesigns in the nine months it’s been around. My boyfriend estimates that we have spent at least a month, full-time, tweaking our Text Pattern design so that it works the way we want it to. He also hand-coded a lot of what we use. Ahh, bless.
Additionally, I suggest reading Problogger’s Blog Hosting, Domains & Blogging Platforms — What We Wish We Knew. (In case you hadn’t twigged to it yet, Problogger is an invaluable resource for those of us slogging away at blogging! Subscribe to it, read EVERYTHING! You will not regret it. Almost everything I know, I learned from Darren!)
Some other things to consider include…
Monetisation
If you’re planning on making some money out of your blog, you really need to work out how you’re going to do that. Google Adwords? Will you sell your own advertising space via Blogads? Will you sell products — physical or digital? (E-Junkie is my favourite shopping cart service.) Will you charge a subscription fee? Will you just ask for donations? (That last one is a hard road, I’m telling you!) Basically, there are a lot of ways you can make money with a website, but you need to find what works best for you. Check out How Bloggers Make Money From Blogs for more information!
Visibility
How are you going to let people know your website exists? Comment on other people’s blogs, especially those in your niche. Make friends with other bloggers, help people when they need it. Submit your website to every search engine ever invented. Email everyone you know & tell them you’ve started a blog & would love to hear their opinion on what you’ve created. If your website is about your local area, write to your newspaper & tell them about it. Don’t hesitate to tell “big, important” people about your website if you think they would like it or if it has information that might help them! Take chances!
Setting a good example
Unless you’re starting a blog which is about being nasty or complaining (please, don’t! There are enough already!), you would probably hope that the people commenting on your website are positive, encouraging & helpful. If they’re not, check your own attitude — often people are just following your lead. I once (innocently) commented on a blog & everyone jumped on my back! I should have known better, the author wasn’t the happiest person on earth…
An average day in the life of Gala
I wake up at 7am & check my email. I respond to the comments left on iCiNG overnight (I receive about 60 a day) & then go through the rest of my email. I normally receive somewhere between 40 & 50 emails (not counting friend requests for Myspace & Facebook!), ALL business-related in some way. People ask me for advice, people send me links or story ideas, I get press releases from PR companies & all manner of things. I try to clear my inbox every day but sometimes it is a struggle!
Then I sit around & write some content. I usually get my first piece done by about 10.30am, then I have some breakfast & a shower & get dressed. Sometimes I’ll take outfit photos, load them up in Photoshop, clean them up, post them. Then I get up & maybe go for a walk. I come back, do more writing, clear more email. Post some more stuff. At around 6pm, we organise some kind of dinner (like pizza or something similarly nutritious). I do some more writing & emailing. I watch an episode of something bad, like Sex & The City, _____’s Next Top Model or Australian Idol. I plan what I’m going to do the next day. I go to sleep at about midnight. (Oh, & this doesn’t include all the time spent reading Livejournal, Facebook & Myspace or checking comments on Flickr, auctions on Ebay or website statistics. Or all the time spent reading the hundreds of RSS feeds in Google Reader!)
Yes, it’s a busy life. The days just disappear. I love what I do, but as you can see, it is 90% work & 10% life. I’m working on my time management, but you know. It’s tricky!
Disclaimer!
I have been really blessed by my circumstances. My boyfriend 100% supports what I do — I often think he has more faith in me than I do! I cannot tell you how incredible that is. It’s pretty tough to do something if you’re the only one who thinks it will happen. He is a fantastic ally. He is also a computer genius (I like ‘em clever!) & he takes care of almost all technical aspects of the website. While I designed it (& am okay with HTML, PHP, CSS), he’s the one who thinks about how long it takes for my pages to load, created a lot of the functionality of the website, urged me to think about user interface, submitted my website to a million search engines (& stayed up until the wee hours of the morning doing it on many occasions), etc. He is a TOTAL saviour.
I have also had the wonderful fortune of being hosted, for free, by another guy who is a computer genius. He can fix any problem with my website in the blink of an eye & it doesn’t cost me a cent. How amazing is that? Very. If I was paying either of these men for their technical expertise, it would have cost me tens of thousands of dollars.
Full-time blogging is not for everyone. (23 Questions For Prospective Bloggers — Is A Blog Right For You?) You need to do it for love, or you will go nuts. Some people don’t want the responsibility of starting their own business, & prefer working in an office or a shop. But if you do want to start your own business, you need to know that it is tough, & it really tests you. It’s kind of like having a child — it is constantly on your mind, you worry about it a lot, you wonder whether you’re doing the right thing. Starting a business will challenge all your beliefs.
Do you think you’re smart enough to earn a living? Do you deserve to have your own business? Do you believe that people will want what you’ve got on offer? Are you really that much of an expert? Are you really just a big phoney? What if it doesn’t work? What if you’re a failure? What if you’re a SUCCESS? Will people dislike you? Do you trust yourself with that much money? Will people pretend to like you just because you’re successful? This is a tiny portion of the thoughts which will fly through your head. Trust me, it is hard.
I think that really, with ANY business, you should be doing something that you would DO FOR FREE. I truly believe that this is the way to achieve satisfaction from work.
Good luck!
P.S. If any of you have more technical questions, I’ll get my boyfriend to jump into the comments to help you out.
Super-love & cupcakes,
Gala
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gawd…bloggin is so cool.
if i was older i would tottaly do it.
haha, i could start “the life of a bored student who hates her maths teacher” XD.
that would be interesting. i could rant about annoying teachers….eep!
I am so glad my blog is mostly a collection of stuff I publish simply so I remember it. I’m exhausted just reading this post and imagining how hard it would be to run a full time professional blog.
That said, you make it look easy :)
Hi Gala
I found your website through nzgirl a few months ago. I didn’t know anything about blogging before that, but you inspired me to start a blog.
I’m planning on travelling next year and thought a blog would be a good way for people to keep track of me! But I decided I may as well start straight away, so about a month ago a set up www.lifeofbridey.com
It’s definitely a side project, but it’s good to have a creative outlet.
And I just wanted to say thank you!
Gala you do make it look easy! I would love to start a blog documenting all my experiments/recipes in the kitchen with photos too.. The best blogs are by people with a real passion/obsession for what they are doing and that really comes across from your blog. I’m addicted, been reading it since last December ;)
this article couldn’t have come at a better time! i’ve been working on my professional organizing website (during my “free” time at the office..shhh). anyway, i want to add a blog. i have a pseudo-version on the site, but i want a real one..and interactive one.
i can’t wait to read all of the links you’ve posted. while i don’t want my blog to be my main source of income (or any source for that matter), i still want to share my thought on the world of home and office organizing :)
once again, i think you’re been reading my mind (or logging my keystrokes…hehe).
p.s. can i borrow your bf for the set-up? lol, i’ll lend you mine in the meantime. he’ll build you a mean water-coolant radiator system for your pc (he’s great with hardware and coding…but not so great with webdesign or blogging software)
thanks for the links Gala! Nice post!
ok where do i sign up for a boyfriend like that? hee hee <3 you’re so lucky; give him a kiss on my behalf.
when i started my blog on my birthday, it was just a source for me to talk about whatever i wanted and perhaps make some friends around the world who have the same views, so i’m not out there to earn anything. however, i’m recently very agitated with blogger and have been looking to getting my own domain name and all that. i’m so peeved that gilda.com is taken but stagnant. argh.
you’re changing to drupal!!! wow i looked through that option a little while ago and it was too complicated for me cos i know nothing about all that tweaking. so things for me will be rather simple, unless i find a useful boyfriend in the meantime. haha!
Dear Gala,
I simply had to say how much I enjoy your blog. I check it everyday, sometimes more than once. I love your i.d.u.d.s and your daily outfits and articles. Every post is like a fortune cookie, with great taste and wisdom inside. xSarahx is right, you do make it look easy!
Keep up the wonderful work! -Kylia (Ohio)
P.S. I’m working on creating a part time just-for-fun blog at the moment, you are an inspiration.
Thanks for the post! I am in the middle of starting my own blog for my mom friends and other moms. I hope to go live on Sept. 1st. I have asked two friends to help me write content and do videos. I will own the business, but will share the profits. I thought I would rather do this with my friends and share the money (when we make any), than do it by myself.
To answer one of your questions. If I fail, then it would have been a nice hobby. I don’t think I will run out of material for a mom website with a 3 month old and plans for more kids.
You are right, I am constantly thinking about content for the website.
P.S. I have an amazing, hot programmer husband who is helping me put the site together and host it for me. Its awesome having hook ups. :o)
having someone that knows how website works is a total bonus. i have spent hours beating my boyfriend until hes fixed my site, uploaded stuff, or taken my design and turned it into a website.
if you dont have anyone on tap to do this for you, learn! being able to change templates etc and make them more you really adds to the feel of your blog.
Thank you thank you thank you for this post!! I’ve been reading article after article on Problogger during the past few months, but it always feels good to hear a few basic tips from you, Gala-style.
I’m working on starting my own blog and everything I read helps. I don’t understand much of the technical stuff but Problogger helps make things a lot clearer.
I’m moving to the other side of the world in a month, so I’m waiting until I get there to actually start a website, post articles, sign up for adsense, etc…But I’m spending my time wisely by writing articles NOW, so I won’t have to work as hard later on. Choosing a domain name is also on my mind, and I thought that would be the easiest part— but I was way off(Everything I want is taken!).
I love how you gave us “An average day in the life of Gala”. It helps me see that blogging can become your life, for good and for bad.
I hope this isn’t a question that will bug you, but do you earn enough to live off of iCiNG alone? I’m just wondering, so I can get an idea of what CAN happen for me if I work hard enough and remain a “hardcore optimist”.
You are the best. You really are. Now I’m off to my favorite coffee shop to write another future blog post.
if you’re making money off your website do you need to register for an ABN? and what about tax? does that only apply if you make over a certain amount?
Great post. I’ve recently been looking into this myself. I used to have a knitting blog, back when I had time to knit. It was SO much, and I loved the community I was getting involved in. Its true, to get your site seen, you have to be VERY active on other blogs as well. That’s the fun part though.
Gala, you are inspiring! Every day, you spark so much creativity. Thanks!
jessabee — HA! Don’t do it. I had an online journal when I was at school & I got in a LOT of trouble for writing exactly what I thought of my teachers & fellow students…
Song — Haha, it was exhausting writing it too ;D But thank you!
Bridey — Ah that’s awesome, yeah, having a blog is a really good way for people to keep up with your life if you move overseas or go travelling. Plus, like you say, having a creative outlet is really important. It is to me, anyway! & you’re welcome!
x Sarah x — Merci beaucoup! I have all the passion in the world for this project & still, sometimes I feel demotivated… so I have no idea how people who don’t really care about their blogs get through it! You should start a kitchen blog, it’d be like an online recipe book, very useful!
amber — Seriously, there is soooo much to read about blogging! It can seem a little overwhelming at times but the more you know, the better your blog will be, so it’s worth it. Oh, & thanks for the offer but my boyfriend is super-cute & I don’t have a PC! Haha! xx
gilda — Your blog is great, I really like it. You could always get something like gildalovesyou.com! Or maybe sweetestgirlever.com ? ;D
Kylia — Oh, thank you so much. That is reaaaaally lovely! Good luck with your blog!
Amanda — Awesome, good for you! Do you ever have any time to yourself, though?! A three month year old, aaargh! Then again, I guess you can work through anything if need be. Just having my parents visit (& even though I told them I wouldn’t see them until after noon every day) was so disruptive to my routine, it drove me nuts! I’m a bit stuck in my ways, though, haha.
Yaffa — The income I make from my website is pretty irrelevant. It’s like walking into a shop & saying, “I want to open a shop too, how much money do you make?”. Just like with retail, your blogging revenue will differ according to the industry you’re writing about (cellphones vs. restaurants, for example), how often you post, how fast your growth is, what your outgoings are, etc. If you eat haute cuisine every night, you will have less money left over than if you eat rice & tuna every day. Know what I mean? Everyone’s income is different. I suggest keeping a spreadsheet & writing down everything you make for the first three months — then you’ll be able to see how you’re going. For example, when I first started, I got a lot of free merchandise, more merchandise than cash in fact. Whether this happens for you will depend on your industry & readership. The other thing I probably should have mentioned in my article (oops!) is that MOST people will make MOST of their income from deals on the side. Like if you’re approached by a major publication to write for them (wink wink) or someone asks you to promote their product & offers you a kickback from any sales made. Know what I mean? Hope this helps honey, & good on you for giving it a go!
jess — You don’t need to do anything until you’re making over $9000 AU/year :>
Laurel — The community aspect is amazing. I think that with blogs, it would be possible to live in a cabin in the woods but still feel well-connected, & even loved/appreciated. & thank you so much!
Interesting post :) I’m in the throes of setting up my own online business (a store rather than a blog) so I can definitely relate! I’m curious however, did you start out with the intention of making money of your blog or has it resulted organically?
amber catch — I always intended on it being a business, & a primary source of income :>
Yay! I’m really glad to see this post, I’ve been hoping you’d do one of these for a while. However there is one question that I can never see the answer to anywhere – how much webspace do I need?
I’m on blogger at the moment but I am going to switch over to my own space. I think I should do it soon because I’m a full-time student with no holiday job so I should make the most of the time I’ve got left (month and a half) to sort out the technical side before I have only got time to write articles. I know what domain name I want (although I can’t decide between .com and .net or even .co.uk – all are available) but I have no idea how much ‘space I should be buying! Or actually even if I should get any at the moment. I’m tempted to keep it on blogger but use my own domain for the time being. Argh.
You’ve got the wrong link on “Blog Hosting Recommendations”, it goes to Problogger’s “Choosing The Domain Name For Your Blog” instead – so I can’t see if that would be any help to me!
HAHAHA i shall think about that gildalovesyou.com thing. (definitely no sweet girl here!) or queengilda because that’s what my friends call me. narcissist eh? :(
anyway, i’m really glad i found this blog because although we’re different in so many ways, i feel we’re so similar in many others. i’m super happy for you with what you’ve achieved through this blog, and really proud of you too! you’re amazing! kiss kiss!
Hey Gala
I just discovered your blog recently when you posted on Problogger and I really love reading what you have to say. I have a fashion blog too and this article really described how hard it can be to run a popular blog! I’m glad to know I’m not the only one who doesn’t think it’s easy at times!
Thanks for always posting inspirational and honest stuff – I’ll be looking forward to more in the future!
So true so true. I blog often (daily!), I have two different ones, one for my personal life and progress with my artwork (as updates for my etsy shop as well) and the other one is a journaling/project/inspiring blog that others can contribute to (about documenting a quarter-life crisis teehee!).
I just recently this year started my official big time blogging, and I’ve read so so much on Problogger, such great content, and searched the web and even the research takes up so much time! Then the organizing and planning a course of action can take up a lot of time as well.
In the beginning it can seem totally overwhelming but eventually after putting enough love into it, results do emerge! I have to say though, when I hit little slumps and bumps along the way you’re a true inspiration for keeping at it and just fully loving what we do.
But I agree, trying to start a blog with a purpose, to reach others, make money, etc, is quite time consuming and hard. I spend all my free time creating art, and working on content to add to my blogs. Plus I go to college, work a regular day job, have a hubby, and an amazing set of friends I see weekly, all in all I’m busy, but having my blogs is definitely not a disturbance to my life, in fact, they enrich my life :)
The truth is, I love my blogs (I’ve always been one to obsessively write and take photos) so having my blogs makes me really happy, whether they do well or not, I still love what I do, because ultimately its for me, and others who share a similar interest. I just hope that others feel inspired enough to join along! Good post my dear, you always have wonderful insight! XXO (eek! long cmnt, sorry! :D )
Starting a blog (pro-blog) is FAR from easy and maintaining it is even harder. But if you’re writing about a passionate subject it makes it easier. I do menswear fashion which I enjoy and it keeps my informed in the industry as a by-product of writing the blog.
Thanks for this post!!! I know I’m guilty of writing some of the questions that triggered this article. =)
I’m still working on the general idea for my site. I’m the most indecisive person I’ve ever met. I don’t want to pick a narrow topic because I would lose interest, but I’m afraid to do something too broad and then have no readership @ all…
I have to work on that & my layout. I have already written a couple of articles for when I’m up and running.
I think you are really amazing. I have been so busy, I rarely find the time to dedicate a few hours to my blog concept; I’m really afraid of how it’s going to be once I start. I admire that you have the discipline, creativeness, and talent to keep this awesome site alive!
I see American Apparel paid for a blogad in your site! That’s pretty amazing =)
kisses,
Thanks for this! I’m trying to become a better blogger (not pro, just better) and this is excellent advice (as usual). I’ll definitely keep it in mind :)
Eternity — Hard to say, I really don’t know. It depends on what you’ll be doing. I suggest starting with a small amount & then upgrading as you need it. I would advise going for a .com — since it’s more obvious & if you move, it’s not going to be weird.
gilda — I’ve been watching “I’m Going To Tell You A Secret” recently, which is a Madonna documentary. & everyone ALWAYS refers to her as the queen, she prompts them to do it. It’s so funny, I love it! Hahaha. & thank you, mwah!
Briana — Merci! I’m glad you like it. I think realistically, starting any kind of business is pretty tricky, at least at the beginning, before you get processes in place etc. It gets easier as it goes on though!
Mari — Here’s a good way to stop being indecisive. Make the decision to be decisive. Done! Then go with your first instinct on all problems. Simple! I think you’ll be fine, you just have to have faith in yourself. & yes, AA joined my ad roll last night! I’m very pleased to have them on board!
Hi Gala, I have just started my Ninja Blog Setup site to help people out with the technical aspects of setting up a blog. Your readers are welcome to drop by with any questions regarding setting up WordPress or any other technical questions.
thank you so much for this article!! I’ve been trying really hard lately to blog regularly, especially since I’m trying to narrow the focus of my blog a bit more and just opened an online shop. I’m just been struggling with being able to juggle all my online stuff plus my offline life!! In the midst of becoming more committed to blogging, I’m starting up my last year at college (community uni), doing a long distance relationship, working a part time job… eeek! Any tips for how to really juggle everything so you don’t go insane or end up dropping something? ‘Cause I’d really, really love to give my blog the attention it deserves and try and make it more visible and updated regularly!
Anyway, your article had tons of great tips—I think I’m going to print it out and keep it to read over whenever I’m feeling like I’ve hit a brick wall with mine! :) Thank you, Gala!! :D
Hey Gala, thanks a lot for this! It helped tremendously, and while I was realistic enough not to consider blogging as a source of income, this may well give my friend who think it will be a money spinner a serious wake-up call.
Fab tips- will keep them in mind :)
Wow, Gala! Well done. This is one of the most complete and detailed tutorials on getting started in the world of blogging that I’ve ever read. Agree completely about tweaking the right template and logo until it’s just right. It does take time, but the end result is always something to be proud of.
Good luck to all the future bloggers out there!
gala i would just like to ask about using photos on a blog.do you have to have permission before you post a picture?for instance if its a photo of a celebrity?
Thank you, i loove your site so much!
I think domain name does not matter in the success of your blog. Take example of DoshDosh. Its hugely popular blog and its domain name does not suggest at all what its about.
Hey Gala,
I have been reading your page forever… This article really inspired me to do my own blog – but im not planning on getting any financial gain from it. Its just a place to tell people things i love and hear what other people love! Anyway today was the grand opening!
Its very low key but i love it! and im so eager to get all my gf’s opinions and experiences!
Anyway just a thanks for that push and to tell you i love what you do…
Check me out whenever you get some free time (i know your a busy busy girl!).
www.sunnylandsydney.blogspot.com
Love and kisses on both cheeks,
Sunny xxx
I’m dating this guy who has slept with 50 girls. But he tells me that the relationships he has had he has never cheated on them. Can someone like him be trusted?
Hey Gala! I’ve become totally addicted to your blog. I have had a livejournal for the past few years and just made a new account in which I was going to practice writing the type of material people would want to read. I enjoy making lists like top 10 and so on and light stuff like that. I decided that I’d like to start making money from a blog. I know that I will not make a lot, but I just need something for extra spending money during school. My main question is what hosts allow you to put ads and other things to make money on it. I’d assume you couldn’t do that on livejournal, but I’m about to order iWeb for my apple. Would it be an infringement or whatever to make money off of a blog hosted by apple?
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