The Blogcademy: Los Angeles… High Spirits In Hollywood!
Los Angeles was the class that nearly didn’t happen. About a month before we were due to teach in Hollywood, I was in New York City, walking along 5th Avenue, when an email pinged up on my phone. It was from Shauna, and it said, “Bad news: the LA venue have just told us they’re double-booked, and can’t host our class.”
The adrenaline surge was enormous. We immediately sprung into problem-solving mode. Within a couple of minutes, I was on my phone, chatting to potential venues and asking for information. This is always the most difficult part of doing a workshop: finding a great space. But soon, we had discovered a space — McCadden Studio — which looked even more like our style than the first place.
On the morning of class, when we walked in the door, we were immediately psyched! McCadden Studio is such a cool, psychedelic space. It’s a photo studio, so the center of it is enormous, seamless and white, but the rest of the building is decorated it with retro signs, old toys, and mid-century furniture. We fell in love with the owner, Ron, too. We came to think of him as a kind of greaser guardian angel!
You have to remember that when things appear to be going “wrong”, there is always a silver lining!
“The Blogcademy is the best investment I’ve ever made in myself.” Paige
Our Californian babes showed up bright and early, and soon it was time to kick off the weekend!
We loaded ’em up with workbooks and goodie bags, plied them with Zevia soda and offered them cupcakes. Over the next two days, we watched as their nerves melted away, and they went from being strangers to becoming friends.
As always, we were delighted by our Blogcadettes’ style. It’s true that The Blogcademy is the perfect excuse to bust out your favourite dress and a very special pair of shoes! From sparkly Betsey Johnson kicks to turquoise star crowns, from banana-shaped necklaces to vintage shift dresses, they were a fantastically colourful gaggle.
“So, I have a list of about 50 things I want to fix/improve/write/edit on my blog over the coming months…” Patty
Blogcademy-themed manicures are always encouraged, too, and you should know for any future dates that we definitely give prizes for anyone who makes the effort like this! I mean, how could we not? We’d be the meanest headmistresses in the world!
What a wonderful bunch they were. Paige, who read tarot cards for Kat and I, brought her own teacup all the way from San Francisco. Danielle, our scholarship winner, made us smile with her totally on-brand pastel aesthetic. Kandee made me laugh until tears rolled down my face, and Erika handed me an advanced copy of her book which I devoured on the flight home! Suzy Mae and Sarah had an impromptu photoshoot in the alley outside, and Vivienne put her nekomeme ears on my head! Tiffany put us all to shame with her incredible styling, and Adri came all the way from Mexico City!
You know, it’s funny. When we started The Blogcademy, we didn’t want the branding to be so over-the-top feminine that men were put off. But as time goes on, and as classes fill up and sell out, we realise that no matter what we do, we are girls’ girls! Sure, there might be a dude in class… But probably not. It’s probably going to be a Babe Party ™. There will be dresses and perfume and someone will be wearing badass hot pink lipstick. Someone will almost definitely compliment you on your shoes and you might get a crush on the girl sitting next to you.
I kinda love that. In fact, I love that a LOT. I am so into bringing women together and the unique, fantastic things that happen when we’re bouncing ideas off one another. There is a quickening as we all meet up in the same mental space. It’s magical.
“Being in the room with these three women made me want to sing! What happens when three very individual, self-actualized women stand in front of the room is that everyone in it gets zapped with energy. They have a way of creating a space where, first of all, everyone is invited to be themselves completely and fully; and second, where you feel loved. You just feel like all of those little ideas budding in your brain are welcome — these women invite them to the party, and treat them like the guests of honor.” Sarah
During class, we’re always thinking about how we can make it bigger, better, more bombastic. In the middle of lunch on day one, as Shauna and I stood on line for a couple of salads and skull-sized coffees, we realised what would make things better: CUPCAKES!
Yep, as luck would have it, there was a Baked cupcake shop just around the corner from McCadden Studio… So before long, we were stumbling back to the space with three dozen assorted treats. And while cupcakes may not be as cool and zeitgeisty as they were, say, five years ago, trust me when I say that most people will not pass ’em up!
Needless to say, we sailed into the second half of class on an epic sugar high!
“Shauna, Kat, and Gala were seriously entertaining, hilarious, attentive, positive, welcoming and a great example of truly “living your bliss.” It made me not only want to be their friend, but also want to have more friends that were so deeply in-line with similar passions and career aspirations!” Jenna
On day two, we surprised Kat with a birthday cake, and made the class sing her happy birthday… She went as pink as her hair! Then we posed in an alleyway for our class photo, before collectively running inside to make the absolute most of Snapden, a killer LA photobooth rental company!
We absolutely flew through the second day, and before we knew it, we were taking our very last questions! Karyn presented Kat with an enormous birthday bottle of gin, and we all milled about sipping gin and tonics as we answered some final questions, posed for photos and hugged goodbye.
“Mini-Blogcademy-marketplaces have begun to spring up, with women contracting women to help program, strategize, design, photograph, model for, and promote one another’s blogs. This, for me, is the interesting part. I love to watch commerce thrive in its own little ecosystem– and when this occurs, you’re doing something right.” Suzy Mae
Look at those cuties! We had such a good time with these girls (and a couple of honorary dudes), and were so impressed by their savvy. L.A. was one of the most go-getting classes we’ve had so far, and we just know that we’re going to see BIG things from them!
“I don’t know if this is even intentional, but I think this girls just nailed it in terms of having a blogging-multidisciplinary group working together and having constant feedback… this was amazingly inspiring, incredibly rewarding… nothing compares to actually be there and exchange knowledge!” Adri
Really, it’s not an experience you can put into words. Maybe this video — sent over by our aforementioned greaser guardian angel, Ron — will give you a better idea?!
“I headed into Blogcademy without any questions prepared, any expectations + hoping to make a few friends. I walked away INSPIRED, completely blown away and so happy to learn from such fabulous women.” Ting
Of course, just like every class that came before, our goodie bags were stuffed to the brim with an assortment of fun treasures…
“My time at The Blogcademy was beyond words. I can try to describe the whole experience, but I don’t think I’d ever be able to truly capture the magic of it all in just the right way. No photos or text do it proper justice, it is really something that just needs to be experienced, so if you have been thinking about joining in on the world tour, I encourage you to take the leap and sign up. It’s a two-day workshop, but the community that results from those two days continues to live on. We are all helping each other to learn, to grow, and to be our best selves. I’m officially inspired; I’m ready to take this thing to a new level!” Danielle
And hey, I hate to be a tease… But we’re announcing something exciting on Monday! Ooh la la! What could it possibly be? You’re just going to have to wait… You’re following us on Twitter, right?!
Always missing Los Angeles,
Photographs thanks to Milou and Olin.