17 February 2013, 11:33
Photo by Shell De Mar.
Good news, everyone! I’m still offering ad spaces for small businesses!
Do you have a fledgling business that you’re sweating over? I feel you, girl! These ad spaces are for YOU. I see you there, selling vintage clothing on Etsy! I see you, graphic designers looking for new clients! I see you loitering in the corner, filming your Youtube beauty tutorials! If you’re looking for a customers or an audience & have no idea where to find one, why not borrow mine?!
My intention was always to make these ad spaces ULTRA-affordable, because I know how hard it can be to kick-start your advertising, especially when you’re just starting out. They’re served in collaboration with Blogads, who are great — they provide advertisers with a fantastic system so you can easily track the efficacy of your campaign!
How does it work?
The spaces are $3/day, & you can claim it for as many days as you like — up to 30 at a time. You are, of course, welcome to renew it as soon as those 30 days are up!
The spaces are a 125 pixel square. Like this:
Your ad will be in the right sidebar of the front page, & on individual article pages, underneath where it says SUPPORT SMALL BUSINESSES!
“Advertising on GalaDarling.com showed an immediate boost in site traffic, exposing my design consultancy and journal to new readers everyday…” (Steve G., RDQLUS Creative)
How can I get the most out of this?
Make your ad as engaging, dynamic & eye-catching as possible! This means USE your space as best you can! Fill the space, use a bright colour & bold imagery.
Give people a reason to click! Officially, this is known as a “call to action”. Why should someone click on your ad? Offer them something, whether it’s a discount code, free shipping, a gift with purchase, or something even better!
Animate it! Well, this is optional, but in my experience, an animated ad — a .gif with a few frames — performs better. You can relay more information & it is definitely more eye-catching. Try not to make it too much of an assault on the eyeballs, though!
If you’re not a designer, have someone else make it. This isn’t an option for everyone, but if you have a friend with a great eye, beg, plead & make cookies in exchange for a nicely-designed 125×125 ad. A designer will always do a better job than you can.
Be smart about it! Use fonts that are easy to read, & colours that don’t assault the eyeballs. Check your ad for spelling or grammatical mistakes. This is a representation of your business, so make it as wonderful as you can!
“I’ve done several promotions on Gala Darling’s site, and the results have always blown me away. First off- there’s the sheer volume of hits she sends me- thousands and thousands of uniques a day. But, more than quantity, there’s quality. Gala’s fans are a sparkly, tight-knit community that love and believe in her. If you’re lucky enough to do a promotion on galadarling.com, you tap into that good will. Promotions on galadarling.com have netted me passionate fan letters, wildly creative responses, and new fans from all over the world…” (Molly Crabapple)
All you need to do is choose how many days you’d like your ad to run, upload your image, & submit your link. Then click Preview or Buy! It’s THAT simple!
Mega-lovin’, all day, every day!